Author: devca
-
Boosting sales through personalization: Impact of GenAI-driven CRM
As traditional, uniform sales strategies fade, the push for personalized customer engagement intensifies. Moreover, with an increasing number of customers expecting personalized experiences from businesses that match their buying preferences, relying solely on manual methods for tailoring each interaction can present challenges. Embracing GenAI technology within CRM systems is becoming essential for businesses aiming for
-
The strategic role of data in unleashing GenAI’s potential
Generative AI needs no introduction as it continues to make waves everywhere. Boasting human-like conversational ability, remarkable precision, and unwavering consistency, GenAI has emerged as a transformative force, revolutionising various industries. Its impact is particularly pronounced in customer service and support, where applications range from fundamental chatbots to cutting-edge technologies. It also holds promise in